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If you’ve ever been on the receiving end of a sales or marketing approach that left you feeling uncomfortable, annoyed or disrespected, it’s understandable that the idea of actively promoting your coaching practice might bring up some resistance. The very word “marketing” has negative connotations, and conjures images of cold calls, pounding the pavement, even coercion. No wonder so many coaches – even those who are confident in their abilities – struggle with this aspect of their business.
As someone who has enjoyed a thriving, lucrative, and deeply rewarding coaching practice for over fifteen years – and also as someone who has spent the last nine years training hundreds of others to do the same – I can tell you with certainty that marketing is a crucial aspect to the expansion of your practice, and to you realizing the success you desire in all aspects of your life. In actuality, the act of marketing yourself and your services is an expression of your self-worth and an indication that you are open to abundance. But in order to understand it in these terms, the word is in need of an expanded definition.
Traditional marketing takes an outside-in approach: We recognize a deficiency in some area – a shortage of money, perhaps; or of clients; or opportunities – and as a result, we decide to create a marketing plan to target people and circumstances to fill those needs. We could be amazing coaches who have produced phenomenal results with our clients, but if we are driven more by what we need than by the value we have to offer, others sense this, and we will end up repelling the very people we seek to attract.
Now in contrast to that scenario, consider the organic coming together of people, ideas and circumstance that occurs when a relationship is truly mutually enjoyable and beneficial, and when each party is clear about what the interaction will allow them to give and to receive. It involves no sale job; no convincing; no effort. When a flower is in bloom, bees are drawn to it naturally. The union is mutually beneficial and each party expands as a result of it. This natural, easy coming together is governed by the principle of magnetism. And although we can’t see this force with our eyes, every living being registers its power.
Everything in our physical universe is made of energy, and this energy is alive, moving, and vibrating at a particular frequency. We receive and respond to the frequency of the energy around us, whether we are consciously aware of this or not. Likewise, the thoughts and emotions we offer in each moment also generate vibrations that are palpable to all those around us.
Long before people ever ask for details about your services, they are gathering essential information about you. The words you speak and write; the way you carry yourself– and most importantly, the mood or energy you bring to the interaction – are all powerful communications to potential clients that will either repel them or pique their interest. As Ralph Waldo Emerson notes in his famous quote, “Who you are speaks so loudly, I can’t hear what you’re saying.”
When you as a coach are in touch with the gifts that you hold; the value you provide; and the results you’ve achieved – both with your clients and in your own life – the vibrations that you send out are naturally magnetic. And if your thoughts and feelings are focused around lack, or self-doubt, or unworthiness, you will continue to repel the things you’re searching for – no matter how hard you work to attain it.
Each one of us has an internal switch that we can flip to alter our magnetic presence and draw into our lives the exact people and opportunities we’re seeking. This switch automatically transforms the content of our thoughts and feelings and places us in perfect alignment with the outcomes we desire. What is this switch, you ask?
It’s not hope; it’s not “positive thinking;” and it’s certainly not envy. It’s belief.
Believing – in your abilities, in your inherent worthiness, and in the benevolence of the universe itself – is the internal switch to magnetize into your coaching practice the clients who will most benefit from what you have to give. When you come to believe that you are truly capable of creating what you want, feelings of excitement and anticipation will be stronger than those of self-doubt. When you move through the world knowing and feeling the value you have as a coach, those who seek that value will recognize it in you, in the same way a bee recognizes pollen in a flower.
My recommendation to every coach who wants to create more clients is simple: Pay less attention to developing a marketing strategy, and focus instead on becoming more magnetic. When we’re aligned with our value, and connected to the benefits we can be for others, we create an atmosphere around us that is felt by everyone we meet.
About the Author:
Christy Whitman is a transformational leader, abundance coach and the New York Times bestselling author of The Art of Having It All. She has appeared on The Today Show and The Morning Show and her work has been featured in People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, among others. Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 12-month Law of Attraction coaching certification program. Christy has helped thousands of people worldwide to achieve their goals through her empowerment seminars, speeches, and coaching sessions and products. Christy’s life-changing message reaches over 200,000 people a month and her work has been promoted by and featured with esteemed authors and luminaries such as Marianne Williamson, Dr. Wayne Dyer, Marci Shimoff, Brian Tracy, Neale Donald Walsch, Abraham-Hicks, and Louise Hay. She currently lives in Montreal with her husband, Frederic, and their two boys, Alexander and Maxim. Meet her at www.ChristyWhitman.com, www.TheArtofHavingItAll.com, www.QSLA.com